Cover Story

Detavio Samuels

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Detavio Samuels is a force to be reckoned. He is one of those people that the minute you know him, you know immediately you’re dealing with someone who is special. Still under 40 years old, Samuels is one of the most sought after marketers in the world. Considered an expert at reaching minority consumers, clearly a huge and important segment to corporatio[...]

Essentia

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Water, water, water, everywhere. And I'm not talking about the world's oceans which cover much of the earth. I'm talking about walking into a store's refrigerated section to get something to drink and being amazed at how many different brands there are for just a bottle of water. It really is amazing. And here most of us thought water was just water. O[...]