E-Commerce driven apparel company Bonobos bridges the gap between national retailers and high-end clothiers to give the average Joe better fitting options in menswear.


Founded by two Stanford Business School classmates in 2007, Bonobos offers a full line of men’s suits, trousers, denim, shirts, shorts, swimwear, outerwear and accessories. Brian Daly, one of the co-founders, started by designing pants that would eliminate the “khaki diaper butt” that occurred in lesser-fitting pants. This tradition of using design to address an overlooked fashion problem gives Bonobos its edge over other retailers such as J. Crew or Banana Republic (wouldn’t a man be better served by a retailer focused solely on menswear anyway?). As a result of this attention to design, their clothes look and feel modern.

The quality and fit of Bonobos’ clothing is a cut above the aforementioned retailers. Bonobos’ approach is to enable every man to distinguish himself with a tailored fit, matched with bold patterns, prints and colors. Men who prefer to dress conservatively also have traditional colors and patterns to choose from. I’m crazy about their selection of shorts in the spring and summer months.

Bonobos refers to stores as Guideshop locations – e-commerce stores for men to shop the brand in-person, staffed with guides to help with selection and purchase. The guide will walk you through the entire Bonobos assortment and help you find your perfect fit from all of the available options. You can then place your order and it will be shipped directly to your home or office for free. If you need to make a return or exchange, the guide will process your returns in-store and help with any size or fit questions, free of charge. Of course if you know your sizes you can order what you want online without going into the store. Finally, the best part about Bonobos is they offer their clothes at a solid price point, and feature the same closeout sales as the national retailers. Bonobos brings to the American man, with the help of its modern designers, tailored clothing at affordable prices.

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