Cannataro Park Avenue Financial is more than a firm. It’s a family-oriented company aimed at helping individuals and businesses fulfill their dreams through smart and strategic planning. Built upon the three core principles of commitment (to serving the client with the highest level of attention and care), integrity (by always holding themselves accountable to their client), and results. Cannataro tells Industry Rules Magazine Correspondent, Sade Spence, how “empathy” and a “No BS” approach are the final steps in helping everyone from millennials to grandparents prepare for life’s up and downs.

Videography: Angelo Boyke, @Angelo_rollwitus