Mike Nekta name is synonymous with the coined phrase, “diamond life”. His hard work and success in the diamond industry landed him on Industry Rules’ September 2019 cover. On December 5th, the celebrity jeweler held his annual Champagne & Diamonds: A Sparkling Evening & Exhibition By Mike Nekta at his diamond jewelry store in the heart of the Diamond District. Industry Rules was in attendance to this epic event.
As you walked into the store, you were greeted with a glass of champagne and warmth welcome from the store’s staff. There was a fascinating display of diamond collections. From engagement rings to tennis bracelets, each exquisite piece is a story within itself. The story is one of Mike’s key to success. “When I came to this industry, I wanted to separate myself from all the other jewelers in the Diamond District. While most jewelers focus on selling you a beautiful diamond ring, I focused on telling the customer the complete story behind the diamond. Educating the customer is so important. It goes along way in the selling process,” Nekta told Industry Rules when asked what were some of the keys to his success.
The event started on the dazzingly red carpet. Mike took photos with several guest and media professionals, including Industry Rules Editor-in-Chief. The food and champagne combination was a great accent. Mike gave every media outlet (i.e. Eurocircle, WNBA etc.) an exclusive one on one interview. As one of the noteworthy professional in industry, his overall humble demeanor is really refreshing.
It was a great night that included good hospitality, networking and a diamond learning experience. We like to thank Mike Nekta, GP Public Relations and their staff for the invite to an amazing event.