IR Innovations is a division of Industry Rules that focuses on servicing companies with investments, marketing strategy, promotion and event planning initiatives.

Growth Strategy

IR Innovations’ partners with independent investment and asset management firms that invest in technology, healthcare and business services companies. Our partners are organized to manage the assets and select outside investors. Together with our outside investors, we possess investment capacity of $375 million. We also maintain strategic relationships with certain institutional investment partners who selectively act as co-investors alongside Industry Rules Innovations’ partners, collectively bringing our total investment capacity to approximately $1 billion.

IR Innovations’ partners have over 90 years of collective experience in private equity investments, supply chain management, and technology commercialization. IR Innovations’ partners have been successfully investing since 1991. Past investments involve exits to some well-known names such as Citrix Systems, VM Ware, Google Earth, and Skype.


An IR Innovations integrated marketing plan has the power to transform your business and put your brand on the map. We analyze your business and goals and devise the right marketing strategy for your goals and budget.

Depending on your marketing needs, each integrated marketing plan covers Web development, PR/media relations/social media, email marketing, search engine marketing, thought leadership, case study and white paper writing, print and digital advertising, trade shows and more. IR Innovations marketing strategies are realistic and sustainable. It’s a fine balance between business aspirations and actual budgetary and human resource constraints.

Promotion: Video

Short-form video (a combination of animation, stills, video snippets and text) is increasingly favored as a way to get information out to customer and prospects – and an easy way to leverage the power of digital media.

We offer a full suite of video production services, from “kinetic text” vignettes to traditional commercials and infomercials.


IR Innovations specializes in private and corporate events. Strategic planning, design, production, and management are the focus of all our events. Our goal is to deliver exceptional service and an unbelievable design aesthetic that culminates in a remarkable celebration for our customers.