For 40 years, Berenice M. Suarez, Owner of Berenice Electrolysis & Personal Beauty Center, has been taking care of beautifying her clients for four generations. From electrolysis, laser hair removal, waxing, body sculpting, and more, Berenice and her team are the go to team on Madison Avenue for the removal of unwanted hair and glowing skin for any part of the body and I mean, any part! Every client knows, they will walk out looking their best. I had the opportunity to sit down with Berenice and speak about not only her success, but how she stays on top of the beauty trends.
IR: Congratulations on 40 years! Not many people in the business can say that.
BS: Thank you! Yes, I have been fortunate to do not only what I love, but what I’m passionate about throughout the years. I’m beyond grateful for the clients and friendships that I have gained over the years.
IR: We hear about the many notable clients that are on your roster.
BS: All my clients are like family to me, and we treat them all as such. I’m blessed to be working on my 4th generation of clients. I’m not sure many can say that.
IR: Tell us about some of the services that you provide to your clients.
BS: We do everything from laser hair removal to electrolysis, to skincare such as Facials, HydraFacial’s, Micro Dermabrasion, Myotonology (face toning), LED Light Therapy, Air Brush Tanning & Makeup and Dermasonic & Vela Shape (Cellulite) treatments.
IR: As the winter months are upon us, what do you recommend as one of the best treatments for the face?
BS: I personally recommend a HydraFacial. This type of facial combines cleansing, exfoliation, extraction, hydration, and antioxidant protection simultaneously, resulting in clearer, more beautiful skin with no discomfort or downtime. This process is non-invasive, non-irritating and moisturizes the
skin with natural serums suitable for most skin types, including aging, sensitive, oily/acne-prone and very dry skin that will improve the appearance of fine lines, brown spots, wrinkles, and hyper-pigmentation for both men and women.
IR: Have you seen more of an uptick with your male clientele?
BS: Yes, although we have a fair number of male clients, we have seen the percentage of males who come to us, increase each year. I think men are seeing the benefits of the different type of treatments available, and they want those feel-good results. We have plenty of men who became much more conscious about unwanted hair in certain areas of their bodies and are looking for more permanent results.
IR: How effective are non-invasive treatments?
BS: At Berenice Electrolysis & Personal Beauty Center, we administer treatments that are gentle, and typically more effective and long lasting than shaving. Coupling it with one of our other services, such as a facial or massage, can enhance the benefits, and leave you feeling confident.
Skin care treatment is an important aspect of our services. Although hair removal does involve potential irritation to the skin, we make every effort to soothe the areas we work with and prevent redness and pain. In addition, we offer air brush tanning and makeup, as well as light therapy and photo rejuvenation.
IR: Since you’re on your fourth generation of clients, what do you typically advise the young folks?
BS: After I consult with the client and see what their needs are and the goals they want to achieve, I educate them on not only the length of the process but how it works, answer their questions, and make sure they understand the treatment process.
IR: Any additional advice you can share with our readers who are looking for a treatment center such as yours but might live out of state?
BS: Yes, when researching a beauty center who does the treatments that we provide, be sure that they’re a certified and come highly recommended from a trusted source. Berenice Electrolysis & Personal Beauty Center is proud to be a member of the Society of Clinical Medical Hair Removal, the International Guild of Professional Electrologists and the New York State Association of Laser Hair Removal Specialists. You can feel confident that you are getting the best care in the industry from the professionals on our team.