It goes without saying that this summer’s most head turning fragrance is, undoubtedly, Creed Royal-Oud. Creed as been specializing in universal scents since 1760. More impressively, Creed is the world’s only privately held luxury fragrance dynasty, which has served more than 10 royal houses and discerning audiences, alike, making Creed one of the world’s oldest family businesses.

The unveiling of this season’s Royal-Oud is the latest creation by Olivier Creed, sixth-generation master perfumer. “Wood, leather, marble, and gold,” are all culminating elements resulting in this uni-sex scented perfection. Perhaps it is the ingredient of Agarwood trees of India, more costly per ounce than palladium, that makes Royal-Oud so deliciously intoxicating. We aren’t the only ones spritzing on this splendor, other patrons include the Duke and Dutchess of Cambridge as well as members of six presidential families.

For a sensuous scent of power, there is only one choice, Royal-Oud by Creed