Dr. Emil and Dr. Rada Shakov are a power couple that’s taking the world of cosmetic enhancements, weight-loss, and non-surgical beauty procedures by storm. After many years of devoted education to pursue their purpose in the medical industry, they previously worked for private practices. With their learned experiences, doctoral degrees, and savvy business acumen, the two doctors now run their own practice, The Youth Fountain. Established in 2013, it’s now one of the top cosmetic and wellness practices in the tristate area.
The two doctors sat down with Industry Rules to discuss their careers and private practice:
VC: Did you always want to be a doctor?
Dr. Emil:I always knew I wanted to practice in the medical field. I started my general surgery residency in 2004 and did a fellowship in Minimally Invasive Surgery and Bariatric Surgery in 2009. I underwent specialty training in Aesthetics at Empire Medical Training in 2013. I also trained at American Academy of Aesthetic Medicine (AAAM) in 2013 and 2014. My education did not end there. I furthered my training in 2018 at the 10th annual Hair Transplant 360 at the Saint Louis University School of Medicine.
Dr. Rada: Like my husband, I always knew I wanted to be a doctor. My love for medicine started when I was twelve years old. I knew it was a vehicle that could help people. It’s a great opportunity to be a difference maker in people’s lives. So, I decided to pursue the medical industry. It’s been a great journey!
VC: What are some of the highlights of your career?
Dr. Emil: Creating my own practice has been the highlight of my career. To be able to treat and practice how and when I want is paramount. Although I have worked for other prestige practices, I am extremely grateful for the wealth of experience I have gained. It has certainly been implemented at my own practice. The Youth Fountain centers around the patient. That is both my practice and my personal core belief.
Dr. Rada: During my years of studies, I was faced with certain challenges. There were some doubts when I was processing for the gastrology program. It was a very competitive program, but I was accepted. My tenacity and hard work paid off.
Joining The Youth Fountain in 2015 was a great career moment. We now have the ability to help others directly and managed care more affectively. Seeing a patient walk in our office and leave happy is priceless. I enjoy walking a patient through the process of not only just reshaping their bodies but reshaping their lives as well. Teaming up with my husband in 2015 changed everything.
What sets you apart in your industry?
Dr. Rada: The Youth Fountain is focused on enhancing beauty and wellness. The non-surgical weight loss system is something that I value and one of the key elements in our practice. The goal is to rejuvenate and help people enhance their natural beauty. We take pride in helping others feel comfortable and confident in their own skin.
What advice would you give someone who’s thinking of pursuing a medical career or business?
Dr. Emil: If you are planning on opening your own practice, business skills are very important. It’s part of the foundation of your said business. Medical school will teach you practical medical skills. You should also invest some time immersing yourself in the discipline of business. That’s key! Starting your own practice involves understanding business.
There will be external pressures and doubt, but you cannot lose sight of yourself.
How was the global COVID-19 pandemic for you?
Dr. Rada: COVID-19 forced us to close the practice for two and a half months. As an independent practice, no work equals no revenue. It was certainly a challenge. The pandemic also brought the family closer together. It allowed for more quality time. Being with my family during this crisis, was huge. It only made our family stronger.