My inner Goddess Child jumped with joy when I discovered SUVA Beauty. I was like a little girl witnessing the magic of a rainbow for the first time. In total awe, I was determined to reach the sky and dance with the colors, and an abundance of colors there is. SUVA does a fantastic job at conspicuously glowing, unapologetically; especially in a fairly saturated market. The proud indie beauty brand offers an array of vibrant Hydra Liners, eyeshadows, lipsticks and illuminators and, let me tell you, their products are not for the meek or subtle. SUVA’s best selling Hydra Liners, which are water activated eyeliners, are an artist’s dream come true. The colors speak an exotic language of paradise, fun and endless possibilities. At an amazing price point of $14.00, customers rave about the liners’ ease of application and color intensity.

Their FX formula speaks an even more enticing language, as a water activated neon cake liner that glows under UV/blacklight! The water and smudge proof formula is transfer resistant, consequently allowing your makeup to talk that SH$%T for hours and hours on end.

Learning the history of SUVA Beauty, the brand’s panache comes as no surprise. SUVA, pronounced Soo-Vah, is the capital of Fiji, which is the enterprising CEO’s, Shaina Azad, home country. Shaina was inspired by the island’s vibrant, welcoming vibe and aimed to excite creators the way her country excites all of its explorers. As a veteran professional makeup artist, Shaina was determined to design products, more specifically eyeshadows, with “buildable pigmentation, ease of bendability, and color creation”. She develops every product with the artist in mind, valuing performance above all else. This coupled with Shaina’s ability to be in tune with her consumers, has allowed SUVA to evolve into the dynamic brand it is today.

My inner Goddess Child jumped with joy when I discovered SUVA Beauty. I was like a little girl witnessing the magic of a rainbow for the first time. In total awe, I was determined to reach the sky and dance with the colors, and an abundance of colors there is. SUVA does a fantastic job at conspicuously glowing, unapologetically; especially in a fairly saturated market. The proud indie beauty brand offers an array of vibrant Hydra Liners, eyeshadows, lipsticks and illuminators and, let me tell you, their products are not for the meek or subtle. SUVA’s best selling Hydra Liners, which are water activated eyeliners, are an artist’s dream come true. The colors speak an exotic language of paradise, fun and endless possibilities. At an amazing price point of $14.00, customers rave about the liners’ ease of application and color intensity.

Their FX formula speaks an even more enticing language, as a water activated neon cake liner that glows under UV/blacklight! The water and smudge proof formula is transfer resistant, consequently allowing your makeup to talk that SH$%T for hours and hours on end.

Learning the history of SUVA Beauty, the brand’s panache comes as no surprise. SUVA, pronounced Soo-Vah, is the capital of Fiji, which is the enterprising CEO’s, Shaina Azad, home country. Shaina was inspired by the island’s vibrant, welcoming vibe and aimed to excite creators the way her country excites all of its explorers. As a veteran professional makeup artist, Shaina was determined to design products, more specifically eyeshadows, with “buildable pigmentation, ease of bendability, and color creation”. She develops every product with the artist in mind, valuing performance above all else. This coupled with Shaina’s ability to be in tune with her consumers, has allowed SUVA to evolve into the dynamic brand it is today.

The wonderful thing about SUVA Beauty is that professional quality doesn’t sacrifice inclusivity. If you’re like myself and your makeup skills are a bit questionable, there is absolutely nothing to worry about. As the website so beautifully claims, every “human, creature, or Space Panda” is welcomed and accepted. There is something for every makeup lover willing to explore their creativity. So hop in, we’re going to get weird and ride this rainbow!